Our 2017 roadshow is coming to Toronto! We’re bringing together some of the most innovative marketers and product owners out there for a discussion on how best to drive mobile growth.
3:00 | WELCOME & INTRODUCTIONS
3:10 | WHAT’S DRIVING MOBILE GROWTH TODAY? TIPS & TRENDS FROM TOP BRANDS
With new ideas, tools and hacks for mobile growth popping up all day every day, it’s easy to get overwhelmed. In this panel, we’ll focus on where leaders in mobile marketing are placing their bets, and what you can learn from their strategies. We’ll talk about the new (and tried and true) tactics, analytics and tech mobile growth leaders are focusing on, including:
Customer experience, engagement & retention
New ideas and channels for innovation & growth
You’ll come away with a better understanding of what’s working in mobile marketing today, and dozens of ideas you can put to work in your own mobile strategy.
3:50 | Using Machine Learning to Drive marketing results
Marketing is rocketing towards a world of hyper-converged data, channels, content and context — part of what is fueling the consumption is big data and machine learning to get at greater personalization. Predictive analytics, paired with mobile marketing automation, increases our ability to have the right conversation at the right time with the right person in the right way. Urban Airship Data Scientist Lisa Orr will share how our data science team is thinking about the future of machine learning and mobile, and how we're using that data to help improve your results.
4:30 | How data is fueling brand success
Featuring mParticle's Director of Customer Success, Jillian Burnett.
4:45 | NETWORKING HAPPY HOUR
Venue: La Maquette
111 King St E, Toronto, ON M5C 1G6, Canada