Our 2017 Mobile Growth Workshop is coming to Seattle this July! We’re bringing together some of the most innovative marketers and product owners in the area for a discussion of best practices to drive mobile growth. This complimentary 3 hour event will include a panel discussion highlighting solutions to common mobile challenges, as well as dedicated time for peer networking.
3:00 | WELCOME & INTRODUCTIONS
3:10 | Testing, Experimentation & Growth Across the Mobile Landscape
In today’s mobile environment, the mantra "test or die” isn’t overstating it. And given that focus, we’ll speak with three leading mobile product leaders about the balance between data-driven needs and the customer experience — all with an eye toward growth.
In this session, you will take away:
- Approaches to testing & experimentation
- The mindset and makeup of mobile product teams that win
- Balancing customer experience and business goals
4:00 | WHAT’S DRIVING MOBILE GROWTH TODAY? TIPS & TRENDS FROM TOP BRANDS
With new ideas, tools and hacks for mobile growth popping up all day every day, it’s easy to get overwhelmed. In this panel, we’ll focus on where leaders in mobile marketing are placing their bets, and what you can learn from their strategies. We’ll talk about the new (and tried and true) tactics, analytics and tech mobile growth leaders are focusing on, including:
Customer experience, engagement & retention
New ideas and channels for innovation & growth
You’ll come away with a better understanding of what’s working in mobile marketing today, and dozens of ideas you can put to work in your own mobile strategy.
4:45 - 6:00 | NETWORKING HAPPY HOUR
Columbia Tower Club
701 Fifth Avenue, 75th Floor | Seattle, WA 98104