London - June 14, 2017
Our 2017 roadshow is coming to London! We’re bringing together some of the most innovative marketers and product owners out there for a discussion on how best to drive mobile growth.
12:00 | Arrival & Lunch
12:45 | WELCOME & INTRODUCTIONS
13:00 | KEYNOTE: Rebuilding the Boots Mobile Experience
In this session, Jonathan Marris will describe what the mobile development process looks like at a high street retailer. He will cover:
- What Boots got wrong with their first mobile app.
- Building a new app: Where to start and what was the process?
- What was learned along the way?
- What’s next for the mobile space, and how will they choose what to do next?
13:30 | Keynote: Driving results through Customer Experience
Over the past year, E.ON has worked towards overhauling the customer experience within their mobile app and the results have been tremendous. During this session, Daniel Stevens, Digital Experience Manager at E.ON will discuss the innovative changes are being made, the positive impact this is having on the business and how he is measuring the results. The keynote presentation will cover:
- An overview of E.ONs mobile strategy including how they co-create with users.
- The mobile changes that are helping to shift customer behavior for the better.
- How E.ON is measuring app results in order to prove ROI.
- A preview of cutting-edge digital techniques to come.
14:00 | WHAT’S DRIVING MOBILE GROWTH TODAY? TIPS & TRENDS FROM TOP BRANDS
With new ideas, tools and hacks for mobile growth popping up all day every day, it’s easy to get overwhelmed. In this panel, we’ll focus on where leaders in mobile marketing are placing their bets, and what you can learn from their strategies. You’ll come away with a better understanding of what’s working in mobile marketing today, and dozens of ideas you can put to work in your own mobile strategy. We’ll talk about the new (and tried and true) tactics, analytics and tech mobile growth leaders are focusing on, including:
Customer experience, engagement & retention
New ideas and channels for innovation & growth
14:45 | improving mobile marketing - The Role of data
It is often hard to know where to start when it comes to measuring the success of your mobile channels and different types of data vary in importance throughout the customer lifecycle. This panel of mobile leaders will discuss the importance of harnessing the right, omni-channel data and how they have used the key learnings to positively impact messaging, user experience, business ROI and more. The panel will cover:
Best practices for mobile measurement.
How to identify the insights and triggers that are impacting your business.
Ways to take action on your data that will generate results.
15:45 | KEY TAKEAWAYS
16:00-17:00 | Drinks Reception & Networking
VENUE: THE SWAN AT SHAKESPEARE'S GLOBE
21 New Globe Walk, London SE1 9DT