London - December 6, 2017
Our 2017 roadshow is coming to London! We’re bringing together some of the most innovative marketers and product owners out there for a discussion on how best to drive mobile growth.
13:45 | Arrival & Networking
14:15 | Opening Remarks
14:45 | Keynote: Tracy Wightman, Sky
Tracy Wightman is Head of Digital Capabilities at Sky. She has worked at Sky for more than 14 years and has managed several aspects of the full customer lifecycle. Tracy will discuss the new My Sky app — Sky's first new customer channel in 10 years and the cornerstone of their digital first initiative. My Sky has become the primary front door for all service and sales interactions as well as the new VIP Programme, which is only available through the app. Tracy will cover the app's transformation and evolution and how Sky is creating an "always remembered" communication channel by engaging customers in a personalised way.
15:15 | Keynote: Growing an engaged app customer base
Formerly at Sky and News UK, Calvin has several years of experience managing digital product strategies and is now Head of Digital Product at House of Fraser. In today's complex digital landscape, building engagement with customers is the key to success. With this as the end goal, how do you prioritize your efforts and allocate resources? Leveraging the nuances of different channels and creating a value exchange with the consumer is easier said than executed. Calvin will discuss his experience, best practices and key considerations to take into account when building your engagement strategy.
16:00 | The Changing Role of Mobile — What You Need to Know for 2018
As we close out the year, this panel will examine mobile's changing role as part of a brand's overall digital strategy. We'll discuss 2017’s the key trends, tactics and learnings with digital leaders from some of the UK’s biggest brands, how you can put them into practice for your business and where they'll be focussing their efforts in 2018. You’ll hear about:
- Key industry trends and innovations impacting customer experience.
- Tactics and use cases to improve customer retention, engagement and conversion.
- Fresh data and insight from this year's Black Friday & Cyber weekend.
- Where these brands are investing their digital resources in 2018.
17:00 | Closing Remarks
17:00-19:00 | Drinks Reception & Networking
The Hospital Club
24 Endell St, London WC2H 9HQ