SEPTEMBER 27, 2017
Our 2017 Mobile Growth Workshop is coming to Dallas! We’re bringing together some of the most innovative marketers and product owners in the area for a discussion of best practices to drive mobile growth. This complimentary 3 hour event will include a panel discussion highlighting solutions to common mobile challenges, as well as dedicated time for peer networking.
3:00 | Welcome & Introductions
3:10 | Building Mobile Experiences with Engagement at the core
If you build it, will they come? Winning a place on consumers' mobile devices requires balancing brand and user goals. Mobile product leaders from JCPenney and TGIFridays, as well as Bottle Rocket's lead strategist will share real-world stories of digital transformation - and lessons learned along the way.
4:00 | Fireside Chat: The Customer Experience in an Omni-Channel World
Creating a consistent experience for customers across marketing channels is a long-overdue reality, but we’re close. However, most brands are still basing their strategy on what they want to achieve versus what the customer wants to experience. Context, relevance and personalization = a great customer experience.
We'll chat with Cordial's Allison Kelly about how to create that relevance through email, and how that can and should cross channels to what mobile marketers are doing to give customers what they want — and bring growth to the brands that provide it.
4:10 | Mobile and the Omni-channel customer experience
What does it take to seamlessly incorporate mobile into lifecycle and cross channel customer engagement strategies? We’ll hear what strategies GameStop and Neiman Marcus have used to create omnichannel experiences through the lens of their highly successful loyalty programs.