Our 2017 Mobile Growth Workshop is coming to Atlanta! We’re bringing together some of the most innovative marketers and product owners in the area for a discussion of best practices to drive mobile growth. This complimentary 3 hour event will include a panel discussion highlighting solutions to common mobile challenges, as well as dedicated time for peer networking.
3:00 | WELCOME & INTRODUCTIONS
3:10 | WHAT’S DRIVING MOBILE GROWTH TODAY? TIPS & TRENDS FROM TOP BRANDS
With new ideas, tools and hacks for mobile growth popping up all day every day, it’s easy to get overwhelmed. In this panel, we’ll focus on where leaders in mobile marketing are placing their bets, and what you can learn from their strategies. We’ll talk about the new (and tried and true) tactics, analytics and tech mobile growth leaders are focusing on, including:
Customer experience, engagement & retention
New ideas and channels for innovation & growth
You’ll come away with a better understanding of what’s working in mobile marketing today, and dozens of ideas you can put to work in your own mobile strategy.
3:55 | Fireside Chat — The Modern App Redesign: Aligning Strategy & Best Practices
Your app is the portal for your most valuable, engaged customers. But times change, and business priorities change — and the app must follow. We’ll talk to POSSIBLE Mobile’s Senior Technical Architect Bradford Dillon about how to approach a redesign, strategies to inform it and the customer experience considerations to make before embarking on a redesign project.
4:10 | AN OPEN Q&A WITH MOBILE STRATEGISTS
We work with more than 1500 leading global brands across the globe, and have key learnings from more than a trillion push notifications sent behind us. That's a lot of data to get at a general ROI of notifications and strategies that work to engage customers. Join a discussion with Urban Airship's Strategic Services and Technical Account Management teams, our daily on-the-ground folks, on how we see brands taking advantage of notifications to drive higher ROI and engagement with their audiences, and how you can use those tactics to drive higher yields in your own programs.
4:45 | NETWORKING HAPPY HOUR
Sponsored by: Moxie
384 Northyards Blvd NW #300, Atlanta, GA 30313