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Alyssa Meritt

Alyssa Meritt is the Head of Strategic Consulting for Urban Airship. She helps brands act on future growth opportunities through data-driven insights and compelling storytelling. With over 15 years of CRM, digital marketing, and strategy experience, Alyssa has delivered as a project manager, and generated business results as a leader and strategist. Alyssa was recognized as one of Mobile Marketer’s Mobile Women to Watch in 2015, and one of the Top 10 Women Mobile and App Leaders by Business of Apps.


Urban Airship’s’ Strategic Consulting team helps mobile innovators like Starbucks and Home Depot plan and optimize their mobile experiences. The team helps craft omni-channel acquisition, retention, and loyalty strategies for global clients in almost every vertical.